01. Invalid clicks and impressions
Publishers may not use any means to click their own ads or artificially inflate impressions or clicks with manual methods.
Clicks on Google ads are, of course, the result of actual user interest. Any method of creating artificial clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include, but are not limited to, the use of repetitive manual clicks or impressions, automated click and impression generating tools, and robotic or fraudulent software. Please note that clicking on your own ad is prohibited for any reason.
Content Policy (Content policies)
on pages with content that violates the Google Publisher Policy publishers AdSense code should not be placed. Doing so may result in suspension or termination of your account (s).
Publishers may place AdSense code on pages in content that is within the scope of the Google Publisher Restrictions, although this written content will receive less advertising than other, non-restricted content.
03. Encouraging clicks or views (non-rewarded inventory)
Publishers may not want others to click or view their ads or use fraudulent implementation methods to get clicks or views. This type of behavior includes, but is not limited to, the payment of compensation for viewing or performing advertisements that promise to raise money for third parties or to place images next to individual advertisements.
To ensure a better experience for users and advertisers, you can
see ads or search for to perform the compensation to users or any third party of this kind of behavior should be paid for the promised day.
"click on ads," "support us," "Check out these links" or other similar language as phrases used by Google encourage users to click on ads.
arrows or other Direct user attention to ads using graphical gimmicks.
Place misleading images alongside individual ads.
Place ads in floating box scripts.
Format ads so that they stand out from the rest of the content on that page.
Format the content of the site so that it is difficult to distinguish it from the
advertisement. For example, ads may be labeled as "sponsored links" or "ads" but not "favorite sites" or "today's top offers".
04. Authorized inventory (ads.txt) Authorized inventory (ads.txt)ad.txt in
If AdSense publishers choose to usetheir domains, those publishers must ensure that they are included in that list as authorized vendors. For more information, see Who is authorized to sell your listing, including ad.stst.
Publishers may not place Google ads on sites with abusive experiences. See the Offensive Experience page for more information.
Google ads cannot be placed on pages receiving traffic from a specific source. For example, publishers may not participate in paid-click programs, send unsolicited emails, or display advertisements as a result of the actions of a software application. Also, online advertising using the publisher must make sure that their pages in Google's landing page quality guidelines
Internet users and Google advertisers a positive experience for sure, the Google ads displayed on sites may not be
third-partyuse the service, which clicks or impressions Creates paid-to-click, paid-to-click, paid-to-surf, autosurf and click-exchange programs.
Promote unsolicited mass emails or unsolicited ads on third party websites.
Display Google ads, search boxes, or search results as a function of software applications, such as toolbar.
Load with software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings, or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or authorized company uses this method to manage traffic to pages containing your AdSense code.
The site receives traffic from online advertising without following Google's landing page quality guidelines. For example, users should be able to easily find what your ad promises.
Advertisers are permitted to make changes to the AdSense ad code unless these changes artificially impede advertising or harm advertisers. Please see the Change AdSense Ad Code for more information.
Publishers are encouraged to experiment with different placements and ad formats. However, the AdSense code cannot be placed in inappropriate places like pop-ups, emails or software. Publishers must adhere to the principles of each product used. Please see our Advertising Policy article for more information.
It may not be Google Advertising, Search Box or Search Results:
Integrated into a software application of any kind (not applicable to AdMob), including toolbars.
A page with Google ads, search boxes, or search results appears in a pop-up or pop-under that loads in a pop-up or pop-under.
In emails or email messages are the primary focus where pages are placed.
Pages where dynamically generated content (such as live chat, instant messenger or auto-refresh comments) is the primary focus of the page.
Blocked by elements on a page.
The location of the ad, such as under buttons or adjacent or any other object, interferes with the user's general interaction with the application or ad.
Has been placed on any non-content based page. (AdSense for search or mobile AdSense for search has not applied))
has been set up to show ads on pages published specifically for the purpose.
Due to the misuse of logos, trademarks or other brand features, content or URLs may be placed on pages that may mislead the user into thinking it is related to Google.
That product or service is placed within or with other Google products or services in a manner that violates the policy.
Content is placed on pages that frame. Framing content occurs when a site or application displays someone else's site in a frame or window without the permission of the content owners.
To help you provide a quality user experience, Google has developed technical features for sites to display Google ads. We only allow sites that comply with these technical features. For detailed technical requirements please review below: Use
Supported Languages
Google Publisher Products does not support all languages. Applications for participating in these programs may be for content sites in the following languages.
Format Requirements
Web View
AdSense forContent (AFC) and Ad Exchange (AdX) display ads are not supported by all webview technologies. App developers wishing to monetize AFC and AdX display ads via Webview must use one of the following supported viewing frames:
Android: Chrome Custom Tab
iOS: SFSFarview Controller (iOS 9 and iOS 10 only)
Google Ad Ads May appear in an app next to Webview unless Google Mobile Ads is used in SDK and the publisher complies with all other AdSense program policies.
Sites showing Google ads should be easy for users to navigate. Sites may not alter user preferences, redirect users to unwanted websites, initiate downloads, include malware, or include pop-ups or pop-unders that interfere with site navigation.
11. Identifying users and user consent
must not give you any information in:
GoogleGoogle may use or identify personally identifiable information; Or one
that permanently identifies a specific device (such as a mobile phone's unique device identifier if no such identifier can be reset).
You must not use Google AdSense to merge personally identifiable information without prior notice and with strong prior notice, and this merger must be done with the user's prior real (e.g., opt-in) consent.
You must comply with the EU User Consent Policy.
12. Google Advertising Cookies
AdSense publishers must have and adhere to a privacy policy that discloses that third parties are placing and reading cookies in your user's browsers or using web beacons to collect information as a result of advertising on your website. Doing. Learn more about preparing your privacy policy.
You must clearly disclose the collection, sharing and use of any data that occurs on any site, application or other property as a result of your use of any Google advertising services. In order to comply with this disclosure obligation when using Google's data, you have the option to display a specific link to how Google uses the data when you use our partners' sites or applications.
14. Children's Online Privacy Protection Act (COPPA) Children's Online Privacy Protection Act (COPPA)Online Children's Privacy Protection Act (COPPA)
If you apply a Google Advertising Service to any section or section of a site under the, (a) use the tools available. You must notify Google of those sites or sections of sites covered by COPA found here: COPPA or the methods of application described here: Targeting, and (b) you must not use interest-based advertising (including re-marketing) to target: (i) ) Past or current activity known to you as past or present activity on sites indicated by users under 13 years of age or (ii) under 13 years of age.